Port marketing as a tool of competitive advantage
The importance of marketing in port management is gradually being recognized by researchers and port operators all over the world as a tool to remain competitive in an increasingly challenging environment. This research project explores the extent of marketing conducted in the Port of Singapore and...
| Váldodahkki: | |
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| Eará dahkkit: | |
| Materiálatiipa: | Final Year Project (FYP) |
| Giella: | English |
| Almmustuhtton: |
2010
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| Fáttát: | |
| Liŋkkat: | http://hdl.handle.net/10356/39801 |