Reference models for email intelligence discovery

Reference models for email intelligence discovery

This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...

Full description

Bibliographic Details
Main Author: Zhang, Meng
Other Authors: Gay, Robert Kheng Leng
Format: Thesis
Published: 2008
Subjects:
DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems
DRNTU::Engineering::Computer science and engineering::Computing methodologies
Online Access:http://hdl.handle.net/10356/3988

Internet

http://hdl.handle.net/10356/3988

Similar Items