Reference models for email intelligence discovery
This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/3988 |
| _version_ | 1811678038900867072 |
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| author | Zhang, Meng |
| author2 | Gay, Robert Kheng Leng |
| author_facet | Gay, Robert Kheng Leng Zhang, Meng |
| author_sort | Zhang, Meng |
| collection | NTU |
| description | This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical model of the email content is developed, which is, to the author's knowledge, the first attempt within the data mining research community. In addition, the project defines the problem of discovering email intelligence as a data mining challenge and proposes a modular solution architecture, which composes a foundation for continuous research activities on this topic. |
| first_indexed | 2024-10-01T02:46:55Z |
| format | Thesis |
| id | ntu-10356/3988 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:46:55Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/39882023-07-04T15:13:10Z Reference models for email intelligence discovery Zhang, Meng Gay, Robert Kheng Leng School of Electrical and Electronic Engineering Kong, Hinny Pe Hin DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical model of the email content is developed, which is, to the author's knowledge, the first attempt within the data mining research community. In addition, the project defines the problem of discovering email intelligence as a data mining challenge and proposes a modular solution architecture, which composes a foundation for continuous research activities on this topic. Master of Engineering 2008-09-17T09:41:55Z 2008-09-17T09:41:55Z 2003 2003 Thesis http://hdl.handle.net/10356/3988 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies Zhang, Meng Reference models for email intelligence discovery |
| title | Reference models for email intelligence discovery |
| title_full | Reference models for email intelligence discovery |
| title_fullStr | Reference models for email intelligence discovery |
| title_full_unstemmed | Reference models for email intelligence discovery |
| title_short | Reference models for email intelligence discovery |
| title_sort | reference models for email intelligence discovery |
| topic | DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems DRNTU::Engineering::Computer science and engineering::Computing methodologies |
| url | http://hdl.handle.net/10356/3988 |
| work_keys_str_mv | AT zhangmeng referencemodelsforemailintelligencediscovery |