Reference models for email intelligence discovery
This project aims to initiate an effort to study the application of data mining technology in the context of precision email marketing. Based on an intensive review on the data mining research works and an extensive survey of marketing professionals on the need for email intelligence, a mathematical...
Main Author: | Zhang, Meng |
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Other Authors: | Gay, Robert Kheng Leng |
Format: | Thesis |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/3988 |
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