Conceptual development of revenue and yield management system for shipping business
This research addresses a yield management problem in the liner shipping industry. Yield management, also known as revenue management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize its profitability from a fixed, perishable resource, through...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/40030 |