Optimal timing of product launch with minimal effect of cannibalization
A close examination of previous studies has shown that over the years, many researchers have realized the fact that the timing at which a firm launches a new or upgraded product is a vital but intricate decision for the firm. Hence, for this reason, many researchers have analyzed and come out with m...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/40291 |