Product innovation based on Kansei engineering
In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/40550 |