Product innovation based on Kansei engineering
In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique...
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| Formato: | Final Year Project (FYP) |
| Idioma: | English |
| Publicado: |
2010
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| Acceso en liña: | http://hdl.handle.net/10356/40550 |
| _version_ | 1826112361292890112 |
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| author | Zeng, Jasmine Jia Min |
| author2 | Chen Chun-Hsien |
| author_facet | Chen Chun-Hsien Zeng, Jasmine Jia Min |
| author_sort | Zeng, Jasmine Jia Min |
| collection | NTU |
| description | In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique that enables the design of products in accordance with consumers’ psychological feelings and demands.
The vast scope of Kansei Engineering has spurned a wide variety of research into different areas. Yet, a huge challenge continues to lie ahead for its widespread use within new product development. Competition in the market dictates a ‘survival of the fittest’ mentality where product differentiation through innovation is key. The challenge for Kansei Engineering research lies in plugging this innovative gap.
A framework with the purpose of increasing potential pathways for innovation was thus proposed. It identifies two sources of innovation, user-led innovation and technology-led innovation. The focus of this paper was on the conceptualization phase to demonstrate two possible pathways for innovation, stemming from users. A methodology involving the use of laddering based on the means-end theory was developed as a way to explore this conceptualization phase.
Finally, a case study on e-book readers was used to demonstrate this methodology. Results of this were discussed and suggestions for further development were provided. |
| first_indexed | 2024-10-01T03:05:43Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/40550 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:05:43Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/405502023-03-04T18:17:26Z Product innovation based on Kansei engineering Zeng, Jasmine Jia Min Chen Chun-Hsien School of Mechanical and Aerospace Engineering Khoo Li Pheng DRNTU::Engineering::Industrial engineering::Human factors engineering In today’s consumer product market, companies realize it is insufficient to compete based on a strategy of functional differentiation alone. Emotional value creation should be regarded as an equally important approach to product design. For this, Kansei Engineering has been developed as a technique that enables the design of products in accordance with consumers’ psychological feelings and demands. The vast scope of Kansei Engineering has spurned a wide variety of research into different areas. Yet, a huge challenge continues to lie ahead for its widespread use within new product development. Competition in the market dictates a ‘survival of the fittest’ mentality where product differentiation through innovation is key. The challenge for Kansei Engineering research lies in plugging this innovative gap. A framework with the purpose of increasing potential pathways for innovation was thus proposed. It identifies two sources of innovation, user-led innovation and technology-led innovation. The focus of this paper was on the conceptualization phase to demonstrate two possible pathways for innovation, stemming from users. A methodology involving the use of laddering based on the means-end theory was developed as a way to explore this conceptualization phase. Finally, a case study on e-book readers was used to demonstrate this methodology. Results of this were discussed and suggestions for further development were provided. Bachelor of Engineering (Mechanical Engineering) 2010-06-16T07:01:30Z 2010-06-16T07:01:30Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/40550 en Nanyang Technological University 98 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Industrial engineering::Human factors engineering Zeng, Jasmine Jia Min Product innovation based on Kansei engineering |
| title | Product innovation based on Kansei engineering |
| title_full | Product innovation based on Kansei engineering |
| title_fullStr | Product innovation based on Kansei engineering |
| title_full_unstemmed | Product innovation based on Kansei engineering |
| title_short | Product innovation based on Kansei engineering |
| title_sort | product innovation based on kansei engineering |
| topic | DRNTU::Engineering::Industrial engineering::Human factors engineering |
| url | http://hdl.handle.net/10356/40550 |
| work_keys_str_mv | AT zengjasminejiamin productinnovationbasedonkanseiengineering |