Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore.
It was only in the last 25 years that work perfomed by public relations practitioners can be said to be given its due recognition. That is because organizational changes brought on by a host of external factors such as globalization and speed of technology have increased the importance of communicat...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/41522 |