Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore.
It was only in the last 25 years that work perfomed by public relations practitioners can be said to be given its due recognition. That is because organizational changes brought on by a host of external factors such as globalization and speed of technology have increased the importance of communicat...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/41522 |
| _version_ | 1824456908643237888 |
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| author | Yeo, Su Lin. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Yeo, Su Lin. |
| author_sort | Yeo, Su Lin. |
| collection | NTU |
| description | It was only in the last 25 years that work perfomed by public relations practitioners can be said to be given its due recognition. That is because organizational changes brought on by a host of external factors such as globalization and speed of technology have increased the importance of communication in organizations all over the world. Effective cross-cultural communication with a global audience has never been more critical and organizations today can no longer ignore the need to embark on excellent communication with key stakeholders operating in multicultural, multi-ethnic and multi-faith environments. Public relations practitioners are now thrust into the limelight and given a greater role to set the stage for global
communication. |
| first_indexed | 2025-02-19T04:01:35Z |
| format | Thesis |
| id | ntu-10356/41522 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T04:01:35Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/415222019-12-10T10:49:07Z Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. Yeo, Su Lin. Wee Kim Wee School of Communication and Information K. Sriramesh DRNTU::Social sciences::Sociology::Social influence It was only in the last 25 years that work perfomed by public relations practitioners can be said to be given its due recognition. That is because organizational changes brought on by a host of external factors such as globalization and speed of technology have increased the importance of communication in organizations all over the world. Effective cross-cultural communication with a global audience has never been more critical and organizations today can no longer ignore the need to embark on excellent communication with key stakeholders operating in multicultural, multi-ethnic and multi-faith environments. Public relations practitioners are now thrust into the limelight and given a greater role to set the stage for global communication. Master of Mass Communication 2010-07-16T04:57:20Z 2010-07-16T04:57:20Z 2008 2008 Thesis http://hdl.handle.net/10356/41522 en Nanyang Technological University 139 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Social influence Yeo, Su Lin. Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title | Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title_full | Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title_fullStr | Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title_full_unstemmed | Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title_short | Adding value to organizations : an examination of the role of senior public relations practitioners in Singapore. |
| title_sort | adding value to organizations an examination of the role of senior public relations practitioners in singapore |
| topic | DRNTU::Social sciences::Sociology::Social influence |
| url | http://hdl.handle.net/10356/41522 |
| work_keys_str_mv | AT yeosulin addingvaluetoorganizationsanexaminationoftheroleofseniorpublicrelationspractitionersinsingapore |