Women's magazine in China : an analysis of Asian and western influences
China is one of the fastest growing magazine markets in Asia largely due to the emergence of new middle-class women, who are the potential consumers of the content and products promoted by these magazines. Women's magazines have been influenced by the broader cultural, political and socio-econ...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/41560 |