Examining the impact of multiple negative online consumer reviews & review helpfulness ratings on persuasion
With the phenomenal growth of the Internet, online product information seeking has become a popular activity that forms a key component of the lucrative global e-commerce industry. Increasingly, consumers are relying on online consumer reviews (OCRs) when making purchase decisions. Research has sugg...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/42054 |