Text mining of CRM data using decision tree induction and support vector machines.

Text mining of CRM data using decision tree induction and support vector machines.

In today's business environment, the organization's call centre has become an important reservoir of customer intelligence. This intelligence can be tapped upon to develop better products and service approach to enhance customer satisfaction and improve the organization's bottom-line...

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Bibliographic Details
Main Author: Cheung, Chee Wai.
Other Authors: Khoo Soo Guan, Christopher
Format: Thesis
Language:English
Published: 2010
Subjects:
DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval
Online Access:http://hdl.handle.net/10356/42237

Internet

http://hdl.handle.net/10356/42237

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