Text mining of CRM data using decision tree induction and support vector machines.

Text mining of CRM data using decision tree induction and support vector machines.

In today's business environment, the organization's call centre has become an important reservoir of customer intelligence. This intelligence can be tapped upon to develop better products and service approach to enhance customer satisfaction and improve the organization's bottom-line...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Cheung, Chee Wai.
Andre forfattere: Khoo Soo Guan, Christopher
Format: Thesis
Sprog:English
Udgivet: 2010
Fag:
DRNTU::Engineering::Computer science and engineering::Information systems::Information storage and retrieval
Online adgang:http://hdl.handle.net/10356/42237

Internet

http://hdl.handle.net/10356/42237

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