Text mining of CRM data using decision tree induction and support vector machines.
In today's business environment, the organization's call centre has become an important reservoir of customer intelligence. This intelligence can be tapped upon to develop better products and service approach to enhance customer satisfaction and improve the organization's bottom-line...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/42237 |