Understanding of Singaporean consumers' attitude toward advertising through sport
The purpose of this study was twofold. One was to compare consumers’ attitude toward advertising through sport with their attitudes toward advertising in general, television commercials, and online advertising. The other was to test a structural model to ascertain which advertising beliefs influence...
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| Format: | Research Report |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/42251 |