Competitive intelligence : successful implementation and outcome of business strategy in Singapore.

Singapore, a country rich in cross cultural lifestyles, social practices, beliefs (norms) and philosophies has great potential for an aggressive Competitive Intelligence (CI) business network platform. Our research covered 600 companies in Singapore, both Multi-National Corporations (MNCs) and local...

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Bibliographic Details
Main Authors: Yong, Weng Soon., Lee, Yeow Chuan., Koh, Hock Tee.
Other Authors: Nanyang Business School
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/42545