Development of cognitive defences in Singapore children

With the recent rise in the level of affluence in Asian societies, many changes are ocurring in the purchase behaviour of consumers. Advertisements are increasingly pervasive and are found everywhere, from billboards on the streets to the constant bombardment of advertisements found in television p...

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Bibliographic Details
Main Author: Ng, Ee Chuan
Other Authors: Nanyang Business School
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/42588