Development of cognitive defences in Singapore children
With the recent rise in the level of affluence in Asian societies, many changes are ocurring in the purchase behaviour of consumers. Advertisements are increasingly pervasive and are found everywhere, from billboards on the streets to the constant bombardment of advertisements found in television p...
Main Author: | Ng, Ee Chuan |
---|---|
Other Authors: | Nanyang Business School |
Format: | Thesis |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/42588 |
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