The effect of small talk in service encounters on relationship quality.
This study examines the effect of small talk on the elements of relationship quality, which are namely trust, value, commitment, friendliness and understanding. Through a survey, we measured 157 Singaporean undergraduates on their perceptions of these variables with respect to different scenarios of...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43665 |