Green marketing in Singapore.
This report employs the STP framework (Segmentation, Targeting and Positioning) to segment the green market in Singapore, and develop strategies to enhance green consumerism among University students. It involves examining the environmental attitudes and behaviors of University students and further...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43703 |