Managing brand equity in the gourmet coffee outlet industry.
This paper examines the role of brand equity in the gourmet coffee outlet (GCO) industry in Singapore and seeks to understand the relationships between brand equity with customer satisfaction and purchase intention. With reference to Aaker’s [1991] model, we conceptualised brand equity as a four dim...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43722 |