A practical guide to social media marketing for businesses.
Today, social media has been gaining widespread popularity and usage among the masses, receiving much attention from businesses. They have begun to see its potential as part of their Integrated Marketing Communication (IMC) strategy but they are still slow in harnessing its immense power. As...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43857 |