Effects of brand name and made-in label on consumers' product evaluation.
This paper adds to the fast developing pool of country of origin studies and focuses on the effect that country of production and brand name has on consumers’ judgment with regard to a high involvement product (i.e. luxury watches). Two hundred and ninety respondents participated in the survey c...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43868 |