Effect of goal-framing on attitude towards environmental advertisements.
The objective of this study was to explore how environmental claim type and message goal-framing may affect consumer attitude towards environmental advertisements. Following a literature review of existing research on environmental claim type and goal framing, six hypotheses were proposed. A 2x2 fac...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43954 |