Featuring him...for her : a study of endorsers in the Singaporean female beauty market.

Many companies face difficulties in deciding on the most effective endorser for their advertising needs. Employing Androgynous-male endorsers to front female beauty brands is a new phenomenon that several Korean-beauty concept brands have employed in order to break through the clutter. However, th...

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Bibliographic Details
Main Authors: Lee, Pei Shan., Liang, Stella Huiluan., Tan, Xin Pei.
Other Authors: Lim Beng Chong
Format: Final Year Project (FYP)
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/43982