Featuring him...for her : a study of endorsers in the Singaporean female beauty market.
Many companies face difficulties in deciding on the most effective endorser for their advertising needs. Employing Androgynous-male endorsers to front female beauty brands is a new phenomenon that several Korean-beauty concept brands have employed in order to break through the clutter. However, th...
| Main Authors: | , , |
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| Andre forfattere: | |
| Format: | Final Year Project (FYP) |
| Sprog: | English |
| Udgivet: |
2011
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| Fag: | |
| Online adgang: | http://hdl.handle.net/10356/43982 |