Featuring him...for her : a study of endorsers in the Singaporean female beauty market.

Many companies face difficulties in deciding on the most effective endorser for their advertising needs. Employing Androgynous-male endorsers to front female beauty brands is a new phenomenon that several Korean-beauty concept brands have employed in order to break through the clutter. However, th...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors: Lee, Pei Shan., Liang, Stella Huiluan., Tan, Xin Pei.
Andre forfattere: Lim Beng Chong
Format: Final Year Project (FYP)
Sprog:English
Udgivet: 2011
Fag:
Online adgang:http://hdl.handle.net/10356/43982