Motivations of beer purchase among Singapore undergraduates.
This study examines the relationship between brand perception, taste, peer influence and beer purchase. The moderating effect of marketing communication tools on the relationship between brand perception and beer purchase, with relation to undergraduates, was also investigated. A total of 7 hypothes...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44095 |