The influence of green claims, eco-labels and environmental reputation on consumer scepticism.
This study investigates how green claims, eco-labels and environmental reputation can influence consumer scepticism towards a green product’s environmental performance (defined as the environmental impact of a product as described by attributes in its claim). The main objectives are to find out if g...
| Główni autorzy: | , , |
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| Kolejni autorzy: | |
| Format: | Final Year Project (FYP) |
| Język: | English |
| Wydane: |
2011
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| Hasła przedmiotowe: | |
| Dostęp online: | http://hdl.handle.net/10356/44099 |