Determinants of ‘green’ purchase behaviour among young Singaporeans.
This study aims to investigate the determinants of ‘green’ purchase behaviour among young Singaporeans who are quite familiar with environmental issues. The main objective of the study is to examine the impact of price, ‘green’ advertising, collectivism, family influences, ecological knowledge and e...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44191 |