When are you scared the most? Effects of message personalisation and fear appeal on binge drinking youths in Singapore
Binge drinking, defined as the excessive consumption of alcohol over a short period of time, has become a prevalent concern in Singapore amongst youths aged 18 to 25. Negative consequences of such behaviour threaten the health and safety of these youth binge drinkers. Therefore, the purpose of this...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44237 |