Packaging healthfulness : the effect of restrained eating, categorical thinking and seals/claims on perceived healthfulness.
Packaging is considered the fifth “P” in the marketing mix due to its potential influence on consumer perception. Food packaging in general and packaging incorporating health messages in particular have been active areas of inquiry, receiving much attention from policy makers and food manufacturers...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44528 |