Enhancing the credibility of the organizational spokesperson : testing the facial credibility model and its influence on the perception of organizational credibility.
If the spokesperson is indeed the face of the organization, how can we utilize this important channel of communication to enhance perceptions of an organization in the midst of a crisis? While verbal strategies are important, how they are conveyed by the spokesperson, i.e., the non-verbal characteri...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44594 |