Colours and typography in facial wash packaging design : impact on brand personality and purchase intent.
This paper examines how colour and typography affect consumer perception of brand impression through two studies. A content analysis was first conducted to gain a greater understanding of current design trends and patterns in the market for facial wash packaging design. An experiment was subsequentl...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44941 |