Kansei evaluation and clustering in emotional design
Many products launched in the market failed despite having excellent functionality because they failed to appeal to consumers through their design. Design speaks a thousand words to the consumers and every design conveys a different message. Globalisation brings about an increasing number of affluen...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/10356/45638 |