Using scenario planning as a methodology for analysis in three sectors of the interactive digital media marketplace
In this thesis, a scenario planning approach, which is a synthesis of the three main schools of thought in the area, is used as a methodology for analysis. The approach aims to study the future of Interactive Digital Media (IDM) applications such as online music, on- demand television and massively...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/10356/46717 |