A study of product conspicuousness, self-congruity and on-line purchase behavior.

A study of product conspicuousness, self-congruity and on-line purchase behavior.

60 p.

Bibliographic Details
Main Author: Tan, Kathleen Siok Lin.
Other Authors: Nanyang Business School
Format: Thesis
Published: 2011
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/47325

Internet

http://hdl.handle.net/10356/47325

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