A way toward customer retention in the Singapore services industry.
32 p.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/47342 |
| _version_ | 1811677246926094336 |
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| author | Chen, Pei-Yi. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Chen, Pei-Yi. |
| author_sort | Chen, Pei-Yi. |
| collection | NTU |
| description | 32 p. |
| first_indexed | 2024-10-01T02:34:19Z |
| format | Thesis |
| id | ntu-10356/47342 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:34:19Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/473422024-01-12T10:08:59Z A way toward customer retention in the Singapore services industry. Chen, Pei-Yi. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 32 p. Since the birth of relationship marketing, customer retention and customer relationship management have become two major research constructs. The favorable consequences of high customer retention rates have been supported by strong evidence (Formell and Wernerfelt, 1987; Oliver, 1999; Reichheld, 1996; Reichheld and Schefter, 2000). Master of Business 2011-12-27T07:09:28Z 2011-12-27T07:09:28Z 2011 Thesis http://hdl.handle.net/10356/47342 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chen, Pei-Yi. A way toward customer retention in the Singapore services industry. |
| title | A way toward customer retention in the Singapore services industry. |
| title_full | A way toward customer retention in the Singapore services industry. |
| title_fullStr | A way toward customer retention in the Singapore services industry. |
| title_full_unstemmed | A way toward customer retention in the Singapore services industry. |
| title_short | A way toward customer retention in the Singapore services industry. |
| title_sort | way toward customer retention in the singapore services industry |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/47342 |
| work_keys_str_mv | AT chenpeiyi awaytowardcustomerretentioninthesingaporeservicesindustry AT chenpeiyi waytowardcustomerretentioninthesingaporeservicesindustry |