Consumer preferences in movie consumption in Singapore
This applied research study explores consumers’ preferences in movie consumption to determine current trends in the Singapore market. An improved DVD pricing plan is also developed based on consumer feedback of other plans currently employed in the industry as well as a theoretical framework derived...
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Final Year Project (FYP) |
| 言語: | English |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10356/48107 |