Consumer preferences in movie consumption in Singapore

This applied research study explores consumers’ preferences in movie consumption to determine current trends in the Singapore market. An improved DVD pricing plan is also developed based on consumer feedback of other plans currently employed in the industry as well as a theoretical framework derived...

詳細記述

書誌詳細
主要な著者: Liu, Yang, Pan, Shu, Pramodh Rai
その他の著者: Goh Kim Huat
フォーマット: Final Year Project (FYP)
言語:English
出版事項: 2012
主題:
オンライン・アクセス:http://hdl.handle.net/10356/48107