Consumer preferences in movie consumption in Singapore
This applied research study explores consumers’ preferences in movie consumption to determine current trends in the Singapore market. An improved DVD pricing plan is also developed based on consumer feedback of other plans currently employed in the industry as well as a theoretical framework derived...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48107 |