A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.
This research project aims to learn about the methods which Facebook users perceive as effective for food and beverage (F&B) businesses in Singapore in attracting and engaging Facebook fans. We have adapted the website visitor attraction and retention techniques proposed by Miletsky (2010) to st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48144 |