A conceptual study of business orientations and its effect on strategic planning in small businesses.
This paper strives to understand the relationship between Market Orientation, Learning Orientation and Strategic Planning in the context of small businesses. All of these three areas have been studied extensively due to their proven direct bearings on business performance. We propose a conceptual mo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48157 |