Insights to the online phenomenon of make-up tutorials : a netnographic approach.
The proliferation of make-up tutorials generated by both consumers and global industry players online presents an interesting phenomenon for researchers and industry players to delve into. Online communities are seemingly ‘market-places’ where the transactions of knowledge sharing and acquisition ta...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48160 |