An exploratory study on shopper typologies based on architectural styles in Singapore.

Atmospherics in shopping mall is an important element which is of great interest to researchers and practitioners alike. Nevertheless, few studies have examined the concept of Atmospherics in Singapore. The appropriate employment of Atmospherics is able to differentiate a shopping mall from the homo...

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Bibliographic Details
Main Authors: Goh, Shun Quan., Toh, Tricia., Tiang, Cheong Long.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48218