"Who wants to be a TV star?" : labor market impact of CEO's media visibility

"Who wants to be a TV star?" : labor market impact of CEO's media visibility

Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 19...

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Bibliographic Details
Main Authors: Goh, Cai Yun, Gan, David Zheren, Wong, Kenn Kee Wen
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
DRNTU::Business::Finance::Corporate governance
DRNTU::Business::Management::Leadership
Online Access:http://hdl.handle.net/10356/48265

Internet

http://hdl.handle.net/10356/48265

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