"Who wants to be a TV star?" : labor market impact of CEO's media visibility
Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 19...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48265 |
| _version_ | 1811688375000760320 |
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| author | Goh, Cai Yun Gan, David Zheren Wong, Kenn Kee Wen |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Goh, Cai Yun Gan, David Zheren Wong, Kenn Kee Wen |
| author_sort | Goh, Cai Yun |
| collection | NTU |
| description | Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 1997~2009 period to identify these CEOs' media visibility. We then track these CEOs' career movements following the interviews. We find that CEOs with greater media exposure stand a better chance of being scouted by larger public firms, and by firms in a different industry compared to CEOs with lesser media exposure. |
| first_indexed | 2024-10-01T05:31:12Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/48265 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:31:12Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/482652023-05-19T05:44:57Z "Who wants to be a TV star?" : labor market impact of CEO's media visibility Goh, Cai Yun Gan, David Zheren Wong, Kenn Kee Wen Nanyang Business School Andy Kim Young Han DRNTU::Business::Finance::Corporate governance DRNTU::Business::Management::Leadership Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 1997~2009 period to identify these CEOs' media visibility. We then track these CEOs' career movements following the interviews. We find that CEOs with greater media exposure stand a better chance of being scouted by larger public firms, and by firms in a different industry compared to CEOs with lesser media exposure. BUSINESS 2012-04-03T03:51:31Z 2012-04-03T03:51:31Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48265 en Nanyang Technological University 51 p. application/pdf |
| spellingShingle | DRNTU::Business::Finance::Corporate governance DRNTU::Business::Management::Leadership Goh, Cai Yun Gan, David Zheren Wong, Kenn Kee Wen "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title | "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title_full | "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title_fullStr | "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title_full_unstemmed | "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title_short | "Who wants to be a TV star?" : labor market impact of CEO's media visibility |
| title_sort | who wants to be a tv star labor market impact of ceo s media visibility |
| topic | DRNTU::Business::Finance::Corporate governance DRNTU::Business::Management::Leadership |
| url | http://hdl.handle.net/10356/48265 |
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