Investing in corporate reputation : can it help earn returns in wage cost savings?
This study sets out to investigate the value that perceived corporate reputation brings to organizations. Positive corporate reputation enables organizations to command price premiums for products, yet is this translatable to the labour market? In this study, we examine the value of possessing each...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48268 |