Demographic factors and their correlations with loss aversion and framing effects.

Financial loss aversion refers to the greater sensitivity of monetary losses over monetary gains. The purpose of this study was to understand more about the correlations between five demographic factors (i.e. level of income, level of education, age, race and gender) and individuals’ level of financ...

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Bibliographic Details
Main Authors: Huang, Wei., Ng, Qunkai., Lee, Candice Li Fen.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48308