Price and packaging effect on taste and preference

With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described tha...

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Bibliographic Details
Main Authors: Gan, Sin Ve, Hoo, Pei Fang, Tan, Lee San
Other Authors: Nattavudh (Nick) Powdthavee
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48339