Price and packaging effect on taste and preference
With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described tha...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48339 |
| _version_ | 1811679770431193088 |
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| author | Gan, Sin Ve Hoo, Pei Fang Tan, Lee San |
| author2 | Nattavudh (Nick) Powdthavee |
| author_facet | Nattavudh (Nick) Powdthavee Gan, Sin Ve Hoo, Pei Fang Tan, Lee San |
| author_sort | Gan, Sin Ve |
| collection | NTU |
| description | With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described that soda with a more expensive pricing or/and better packaging is able to increase the taste expectations and hence utility of the subjects, even though both cups are actually the same coke. Results had also shown that higher utility doesn't necessary lead to higher preference towards the product. Preference, like utility is affected by price and packaging effect in a different way. For instance, although those with higher pricing or better packaging can bring higher utility, i.e. taste better, but when it comes to preferences, the cheaper one will be preferred. Furthermore, in comparison between price and packaging effect, pricing has a greater impact on the taste of soda. Such as, when the soda without pricing or with the same price but different packaging, most of them still can tell both sodas are indifferent. This may suggest that people are rational, where utility and preference is less affected by the packaging in relative to pricing. |
| first_indexed | 2024-10-01T03:14:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/48339 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:14:26Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/483392019-12-10T12:33:02Z Price and packaging effect on taste and preference Gan, Sin Ve Hoo, Pei Fang Tan, Lee San Nattavudh (Nick) Powdthavee School of Humanities and Social Sciences DRNTU::Social sciences::Economic theory::Microeconomics With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described that soda with a more expensive pricing or/and better packaging is able to increase the taste expectations and hence utility of the subjects, even though both cups are actually the same coke. Results had also shown that higher utility doesn't necessary lead to higher preference towards the product. Preference, like utility is affected by price and packaging effect in a different way. For instance, although those with higher pricing or better packaging can bring higher utility, i.e. taste better, but when it comes to preferences, the cheaper one will be preferred. Furthermore, in comparison between price and packaging effect, pricing has a greater impact on the taste of soda. Such as, when the soda without pricing or with the same price but different packaging, most of them still can tell both sodas are indifferent. This may suggest that people are rational, where utility and preference is less affected by the packaging in relative to pricing. Bachelor of Arts 2012-04-05T03:32:46Z 2012-04-05T03:32:46Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48339 en Nanyang Technological University 57 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Economic theory::Microeconomics Gan, Sin Ve Hoo, Pei Fang Tan, Lee San Price and packaging effect on taste and preference |
| title | Price and packaging effect on taste and preference |
| title_full | Price and packaging effect on taste and preference |
| title_fullStr | Price and packaging effect on taste and preference |
| title_full_unstemmed | Price and packaging effect on taste and preference |
| title_short | Price and packaging effect on taste and preference |
| title_sort | price and packaging effect on taste and preference |
| topic | DRNTU::Social sciences::Economic theory::Microeconomics |
| url | http://hdl.handle.net/10356/48339 |
| work_keys_str_mv | AT gansinve priceandpackagingeffectontasteandpreference AT hoopeifang priceandpackagingeffectontasteandpreference AT tanleesan priceandpackagingeffectontasteandpreference |