Price and packaging effect on taste and preference
With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described tha...
Main Authors: | Gan, Sin Ve, Hoo, Pei Fang, Tan, Lee San |
---|---|
Other Authors: | Nattavudh (Nick) Powdthavee |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48339 |
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