Credit card market opportunity analysis of tertiary students in Singapore.
As credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans. This study aims to investigate the various aspects...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48354 |
| _version_ | 1811679588219092992 |
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| author | Choy, Cailin Cui Fang. Chan, Amos Kin Wah. Tan, Michel Li Ping. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Choy, Cailin Cui Fang. Chan, Amos Kin Wah. Tan, Michel Li Ping. |
| author_sort | Choy, Cailin Cui Fang. |
| collection | NTU |
| description | As credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans.
This study aims to investigate the various aspects of the credit card usage patterns for tertiary students in Singapore, and to evaluate the market opportunity in this area. Our self-administered survey with 609 respondents allows tertiary student owners of credit cards to be profiled by demographics and spending habits—financial and credit management is important to gauge the health of tertiary students’ account balances. Polytechnic and university students constitute a majority of the market. Through a two-step cluster analysis, their preferences and demands have been identified. We suggest that banks focus on establishing cards that are accompanied with discounts and perks that are relevant to youths and to create an online platform of communication. |
| first_indexed | 2024-10-01T03:11:32Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/48354 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:11:32Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/483542023-05-19T06:16:17Z Credit card market opportunity analysis of tertiary students in Singapore. Choy, Cailin Cui Fang. Chan, Amos Kin Wah. Tan, Michel Li Ping. Nanyang Business School David Yew Kai Sin DRNTU::Business::Marketing::Consumer behavior As credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans. This study aims to investigate the various aspects of the credit card usage patterns for tertiary students in Singapore, and to evaluate the market opportunity in this area. Our self-administered survey with 609 respondents allows tertiary student owners of credit cards to be profiled by demographics and spending habits—financial and credit management is important to gauge the health of tertiary students’ account balances. Polytechnic and university students constitute a majority of the market. Through a two-step cluster analysis, their preferences and demands have been identified. We suggest that banks focus on establishing cards that are accompanied with discounts and perks that are relevant to youths and to create an online platform of communication. BUSINESS 2012-04-05T06:10:48Z 2012-04-05T06:10:48Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48354 en Nanyang Technological University 84 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Choy, Cailin Cui Fang. Chan, Amos Kin Wah. Tan, Michel Li Ping. Credit card market opportunity analysis of tertiary students in Singapore. |
| title | Credit card market opportunity analysis of tertiary students in Singapore. |
| title_full | Credit card market opportunity analysis of tertiary students in Singapore. |
| title_fullStr | Credit card market opportunity analysis of tertiary students in Singapore. |
| title_full_unstemmed | Credit card market opportunity analysis of tertiary students in Singapore. |
| title_short | Credit card market opportunity analysis of tertiary students in Singapore. |
| title_sort | credit card market opportunity analysis of tertiary students in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/48354 |
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